The Ledger

SFMSprouts Farmers Market, Inc.

Industry US consumer Updated 28 Sep 2026 Price 23 Oct 2026

If management hits its targets, one share in 12 months

$66.26 → $71.93

If management hits its targets

from IR material and Earnings Calls

What one share would be worth today and in 12, 24 and 36 months if the company does exactly what its management has promised, next to what a share costs now. Worked out from the targets management gave in its own results decks and earnings calls.

$66 → $72

Show the math

company value if delivered, less net debt, divided by the share count growing at its past pace. Each figure management gave as a range is taken at its middle.

0$20$40$60$80$100Today (Oct 2026): $66, the market price$66TodayOct 202612 months (Oct 2027): $72 a share if management delivers$7212 monthsOct 202724 months (Oct 2028): $78 a share if management delivers$7824 monthsOct 202836 months (Oct 2029): $85 a share if management delivers$8536 monthsOct 2029
SharesTodayIn 12 monthsOct 2027In 24 monthsOct 2028In 36 monthsOct 2029
Past pace: all sharesshares -2.8% a year on the last two cover counts; the preceding half ran at -6.7%$66$7290M sh$7888M sh$8585M sh

Promises vs. what happened

14 claims · 8 decks

Every target management put in a slide deck, and whether they hit it, missed it, or quietly dropped it.

PromiseMade inWhat happened
FY24 comp ~7%, EBIT $490-495M, EPS $3.64-3.68Q3 '24above the top of every rangeHeld
33 new stores in 2024Q3 '2433 openedHeld
Q4 '24 comp 8-10%, EPS $0.67-0.71Q3 '2411.5% and $0.79Held
FY25 first guide: comp 4.5-6.5%, EPS $4.52-4.68Q4 '24comp 7.3%, EPS $5.31 — $0.63 above the topHeld
FY25 October guide: comp ~7%, EBIT $675-680MQ3 '25comp 7.3%, EBIT $686MHeld
At least 35 new stores in 2025Q4 '2437 openedHeld
Q4 '25 comp 0-2%, EPS $0.86-0.90Q3 '251.6% and $0.92Held
Q2 '26 comp -2% to 0%, EPS $1.32-1.36Q1 '26-1.0% and $1.37Held
FY25 July guide: comp 7.5-9%, sales +14.5-16%Q2 '25cut in October; landed below the July rangeLate
Q3 '25 comp 6-8%, EPS $1.12-1.16Q2 '25comp 5.9% — the only comp miss; EPS $1.22Late
FY26 first guide: comp -1% to 1%, EBIT $675-695MQ4 '25EBIT top trimmed $10M in July; openOpen
FY26 July guide: comp -0.5% to 0.5%, EPS $5.32-5.40Q2 '26comp -1.4% at the half; openOpen
40+ new stores in 2026, capex $280-310MQ4 '2542 net new and ~$310M — the top of the rangeOpen
Q3 '26 comp -0.5% to 1.5%, EPS $1.20-1.24Q2 '26reports Nov '26Open

What they’re pitching

the headline page, deck by deck

The headline from each quarterly results deck over two years, so you can see what they want you to focus on, and when it changes.

Q3
'24
Q4
'24
Q1
'25
Q2
'25
Q3
'25
Q4
'25
Q1
'26
Q2
'26

CompsPage one since Q3 '24

EPSPage one since Q3 '24

StoresOff page one Q4 '25

MarginFirst seen Q3 '24

Cash and buybacksPage one since Q3 '24

The tailwindFirst seen Q3 '24

InitiativesFirst seen Q4 '25

ROIC and CAGRsFirst seen Q4 '25

on the headline page further in the deck not in the deck▲ onto page one▼ off page one● first mentionTap a mark for the quote.

Comparable store sales

Q3 '24 · headline page

“Comps(1) +8.4%”

Deck Q3 2024 Earnings · p. 3 ·

Comparable store sales

Q4 '24 · headline page

“Comps(1) +11.5%”

Deck Q4 & Full-Year 2024 Earnings · p. 4 ·

Comparable store sales

Q1 '25 · headline page

“Comps(1) +11.7%”

Deck Q1 2025 Earnings Deck · p. 3 ·

Comparable store sales

Q2 '25 · headline page

“Comps(1) +10.2%”

Deck Q2 2025 Earnings Deck · p. 3 ·

Comparable store sales

Q3 '25 · headline page

“Comps(1) +5.9%”

Deck Q3 2025 Earnings Deck · p. 4 ·

Comparable store sales

Q4 '25 · headline page

“Comps(1) +1.6%”

Deck Q4 & Full-Year 2025 Earnings Deck · p. 4 ·

Comparable store sales

Q1 '26 · headline page

“Comps(1) (1.7)%”

Deck Q1 2026 Earnings · p. 4 ·

Comparable store sales

Q2 '26 · headline page

“Comps(1) (1.0)%”

Deck Q2 2026 Earnings · p. 4 ·

EPS growth

Q3 '24 · headline page

“EPS Growth(2) +40%”

Deck Q3 2024 Earnings · p. 3 ·

EPS growth

Q4 '24 · headline page

“EPS Growth(2) +61%”

Deck Q4 & Full-Year 2024 Earnings · p. 4 ·

EPS growth

Q1 '25 · headline page

“EPS Growth(2) +62%”

Deck Q1 2025 Earnings Deck · p. 3 ·

EPS growth

Q2 '25 · headline page

“EPS Growth(2) +44%”

Deck Q2 2025 Earnings Deck · p. 3 ·

EPS growth

Q3 '25 · headline page

“EPS Growth(2) +34%”

Deck Q3 2025 Earnings Deck · p. 4 ·

EPS growth

Q4 '25 · headline page

“EPS Growth(2) + 17%”

Deck Q4 & Full-Year 2025 Earnings Deck · p. 4 ·

EPS growth

Q1 '26 · headline page

“EPS(2) (6)%”

Deck Q1 2026 Earnings · p. 4 ·

EPS growth

Q2 '26 · headline page

“EPS Growth(2) +1%”

Deck Q2 2026 Earnings · p. 4 ·

New store openings

Q3 '24 · headline page

“New Store Openings 9”

Deck Q3 2024 Earnings · p. 3 ·

New store openings

Q4 '24 · headline page

“Opened 33 new stores, creating”

Deck Q4 & Full-Year 2024 Earnings · p. 3 ·

New store openings

Q1 '25 · headline page

“New Store Openings 3”

Deck Q1 2025 Earnings Deck · p. 3 ·

New store openings

Q2 '25 · headline page

“New Store Openings 12”

Deck Q2 2025 Earnings Deck · p. 3 ·

New store openings

Q3 '25 · headline page

“New Store Openings 9”

Deck Q3 2025 Earnings Deck · p. 4 ·

New store openings

Q4 '25 · further in the deck

“Opened 37 new stores”

Deck Q4 & Full-Year 2025 Earnings Deck · p. 6 ·

New store openings

Q1 '26 · further in the deck

“Opened 6 new”

Deck Q1 2026 Earnings · p. 5 ·

New store openings

Q2 '26 · further in the deck

“Opened 7 new”

Deck Q2 2026 Earnings · p. 6 ·

Structurally improved margin

Q3 '24 · further in the deck

“Maintaining a Structurally Improved Margin Profile 6”

Deck Q3 2024 Earnings · p. 6 ·

Structurally improved margin

Q4 '24 · further in the deck

“Structurally Improved Margin Profile 7”

Deck Q4 & Full-Year 2024 Earnings · p. 7 ·

Structurally improved margin

Q1 '25 · further in the deck

“Structurally Improved Margin Profile”

Deck Q1 2025 Earnings Deck · p. 5 ·

Structurally improved margin

Q2 '25 · further in the deck

“Structurally Improved Margin Profile”

Deck Q2 2025 Earnings Deck · p. 6 ·

Structurally improved margin

Q3 '25 · further in the deck

“Structurally Improved Margin Profile”

Deck Q3 2025 Earnings Deck · p. 7 ·

Structurally improved margin

Q4 '25 · further in the deck

“Strong Margin Expansion”

Deck Q4 & Full-Year 2025 Earnings Deck · p. 6 ·

Structurally improved margin

Q1 '26 · further in the deck

“Solid Financials 6”

Deck Q1 2026 Earnings · p. 6 ·

Structurally improved margin

Q2 '26 · further in the deck

“Solid Financials 7”

Deck Q2 2026 Earnings · p. 7 ·

Cash generation and buybacks

Q3 '24 · headline page

“Share Repurchases(3) $25M”

Deck Q3 2024 Earnings · p. 3 ·

Cash generation and buybacks

Q4 '24 · headline page

“Share Repurchases(3) $109M”

Deck Q4 & Full-Year 2024 Earnings · p. 4 ·

Cash generation and buybacks

Q1 '25 · headline page

“Share Repurchases(3) $219M 1. Comparable Store Sales 2. Reflects comparison of Q1 25 diluted EPS to Q1 24 diluted EPS 3. Excluding excise tax 3”

Deck Q1 2025 Earnings Deck · p. 3 ·

Cash generation and buybacks

Q2 '25 · headline page

“Share Repurchases(3) $73M 1. Comparable Store Sales 2. Reflects comparison of Q2 25 diluted EPS to Q2 24 diluted EPS 3. Excluding excise tax 3”

Deck Q2 2025 Earnings Deck · p. 3 ·

Cash generation and buybacks

Q3 '25 · headline page

“Share Repurchases(3) $50M 1. Comparable Store Sales 2. Reflects comparison of Q3 25 diluted EPS to Q3 24 diluted EPS 3. Excluding excise tax 4”

Deck Q3 2025 Earnings Deck · p. 4 ·

Cash generation and buybacks

Q4 '25 · headline page

“Share Repurchases(3) $130M 1. Comparable Store Sales 2. Reflects comparison of Q4 25 diluted EPS to Q4 24 diluted EPS 3. Excluding excise tax 4”

Deck Q4 & Full-Year 2025 Earnings Deck · p. 4 ·

Cash generation and buybacks

Q1 '26 · headline page

“Share Repurchases(3) $140M 1. Comparable Store Sales 2. Reflects comparison of Q1 26 diluted EPS to Q1 25 diluted EPS 3. Excluding excise tax 4”

Deck Q1 2026 Earnings · p. 4 ·

Cash generation and buybacks

Q2 '26 · headline page

“Share Repurchases(3) $70M 1. Comparable Store Sales 2. Reflects comparison of Q2 26 diluted EPS to Q2 25 diluted EPS 3. Excluding excise tax 4”

Deck Q2 2026 Earnings · p. 4 ·

Healthy-living tailwinds and traffic

Q3 '24 · further in the deck

“Tailwinds from increased food at home and focus on healthy living”

Deck Q3 2024 Earnings · p. 5 ·

Healthy-living tailwinds and traffic

Q4 '24 · further in the deck

“Strong performance across all categories -with attribute-driven products leading the way”

Deck Q4 & Full-Year 2024 Earnings · p. 5 ·

Healthy-living tailwinds and traffic

Q1 '25 · further in the deck

“Tailwinds from healthy living & wellness trends”

Deck Q1 2025 Earnings Deck · p. 4 ·

Healthy-living tailwinds and traffic

Q2 '25 · further in the deck

“Traffic driving majority of comp”

Deck Q2 2025 Earnings Deck · p. 5 ·

Strategic initiatives (loyalty, meat self-distribution, innovation)

Q4 '25 · further in the deck

“Loyalty program rolled out”

Deck Q4 & Full-Year 2025 Earnings Deck · p. 6 ·

Strategic initiatives (loyalty, meat self-distribution, innovation)

Q1 '26 · further in the deck

“Self-Distribution of Meat is Nearly”

Deck Q1 2026 Earnings · p. 5 ·

Strategic initiatives (loyalty, meat self-distribution, innovation)

Q2 '26 · further in the deck

“Self-Distribution of Meat - nearly 85% of Stores are”

Deck Q2 2026 Earnings · p. 6 ·

ROIC and multi-year CAGRs

Q4 '25 · further in the deck

“ROIC(1) 12.4% 18.3% 2022 2025”

Deck Q4 & Full-Year 2025 Earnings Deck · p. 7 ·

ROIC and multi-year CAGRs

Q1 '26 · further in the deck

“(2)See the Appendix to this presentation for a reconciliation of ROIC to net income. ROIC is an non -GAAP measure defined as net operating profit after taxes (referred to as "NOPAT"), including the effect of capitalized operating leases, divided by average invested capital.”

Deck Q1 2026 Earnings · p. 7 ·

ROIC and multi-year CAGRs

Q2 '26 · further in the deck

“Diluted Earnings Per Share(1) ROIC(2)”

Deck Q2 2026 Earnings · p. 8 ·

What they keep talking about · 10

The themes that show up deck after deck, and the ones that disappear.

Comps
On the first slide of all eight, and the series that broke: 11.7%, 10.2%, 5.9%, 1.6%, -1.7%, -1.0%. Year-to-date comp joined the slide in Q2 '26, at -1.4%.
EPS
Headline growth in all eight: +40%, +61%, +62%, +44%, +34%, +17%, then -6% and +1%. The label "EPS Growth" became plain "EPS" in the one quarter it was negative, and came back the next.
Stores
In all eight, and the one thing that still compounds: 33 opened in 2024, 37 in 2025, 42 net new guided for 2026 on 490 stores. The full-year target became "net new stores" in Q2 '26.
Margin
A "structurally improved margin" slide in every deck to Q3 '25, which is the last quarter before the comp went negative.
Cash and buybacks
In all eight: operating cash flow, capex and repurchases on one slide — $252m of buybacks done by July against at least $300m guided for 2026.
The tailwind
Healthy-living demand and traffic in four of eight, all in the earlier decks; the later ones talk about affordability instead.
Initiatives
New from Q4 '25: the Sprouts Rewards loyalty programme and meat-and-seafood self-distribution, in place of the sales-drivers slide.
ROIC and CAGRs
New in Q4 '25, the quarter the comp went flat: return on invested capital 12.4% to 18.3%, a 13% three-year sales CAGR and a 31% EPS CAGR — all backward-looking.
New
Q4 '25 on: a new non-GAAP ROIC measure, and from Q1 '25 the guidance moved off adjusted figures onto GAAP EBIT and GAAP diluted earnings per share.
Quiet
Gone: the sales-drivers slide, after Q2 '25 — the last quarter of double-digit comps. The Sprouts Brand share of sales and the e-commerce figure were shown once, in Q4 '24, and never again.
Every quarterly report we’ve saved · 8

The press releases and shareholder letters behind this page.

Archived as text; the links open the copies filed on EDGAR or the investor-relations site.

What analysts asked them

8 calls · Q3 24 – Q2 26

The last eight earnings calls: what analysts kept asking about, which questions got dodged, and how much the CEO did the talking.

Share of questions by topic, call by call. A topic that suddenly dominates is usually the problem. The last row is how much of the answering the CEO did, rather than the CFO or others.

Share of questions about…Q3 24Q4 24Q1 25Q2 25Q3 25Q4 25Q1 26Q2 26
Demand & customers8%10%9%·17%38%4%27%
Growth & sales19%21%24%20%·15%20%15%
Pricing & margins8%13%24%15%25%62%48%27%
Guidance & outlook14%13%6%15%25%46%28%27%
Capacity & supply3%15%6%15%·8%··
Capital & financing8%3%9%·8%15%4%8%
Competition3%5%9%10%17%8%8%12%
Products & technology·8%9%10%12%23%8%4%
Macro & regulation3%5%9%5%8%8%4%4%
Other53%46%44%45%29%8%24%27%
Questions3639342024132526
How much the CEO talked55%43%59%60%45%33%32%22%

Who’s in charge, who’s selling

read from the filings · 1 Oct 2026

Shareholder votes against the board and pay, plus which executives have been selling their own shares.

  1. Tier 2 · live

    An independent chair becomes a lead independent director, and the departing chief executive becomes executive chairman

    Nick Konat, president and chief operating officer since 2022, becomes chief executive on 2027-01-04 on a $1.0m salary, a 125% bonus target and equity of 600% of salary. Jack Sinclair becomes executive chairman on $900k, a 100% target and 333% of salary, and Joseph Fortunato — chairman since 2017 — becomes lead independent director. The handover falls inside the first negative comparable-sales run in the company's listed history, five months after the chief merchandising officer retired with immediate effect.

  2. Tier 2 · stable

    $1.2bn of stock bought at $90-145, under a pay plan with no measure of what capital earns

    Of $2.56bn of operating cash flow over five years, $1.29bn went on buybacks — about twelve times share-based pay — cutting the diluted count 18%. Fiscal 2025's $476m was bought at an average $120.39 and the first half of 2025 at $144.88, against $63.185 on 2026-09-28; roughly 40% of the 2024-25 spend is underwater. The bonus runs 75% on EBIT and 25% on comparable sales and the performance shares on fiscal 2027 EBIT, with recent payouts of 187% and 200% of target. No earnings-per-share metric, so the buyback does not pay the bonus — and no return-on-capital metric either.

  3. Tier 3 · improving

    Holders voted the staggered board away, and almost nobody objected

    At the 2025 meeting a charter amendment to declassify in phases carried 78,828,319 to 48,736 — 0.1% against — with the whole board standing annually from 2028 and directors removable without cause from that point. Proxy access is in the bylaws. Say-on-pay opposition halved over two meetings, 11.2% to 5.9%, and holders voted 74.2m to 2.5m to keep the pay vote annual.

  4. Tier 3 · stable

    The audit chair sits on a supplier's board, and hedging needs one officer's permission rather than being banned

    The proxy discloses $8.5m of fiscal 2025 purchases from a company on whose board the audit chair, Hari Avula, has served since September 2024, and states he had no direct or indirect interest; it is the only related-party item. Separately the insider-trading policy prohibits hedging and pledging "without the approval of our Chief Legal Officer" — a permission regime rather than a prohibition, with an officer as the approver, and no disclosure either way of whether permission has ever been given.

  5. Tier 3 · live

    Asked three times what the price investment costs, and three times not told

    The logged dodge rate is 5.9% across the two most recent calls, the lowest among the companies covered here — but all three dodges are the same topic: the size and the results of the affordability investment management names as the lever behind the expected second-half recovery. The chief-executive-designate also declined to size the lower-engaged customer segment behind the comp decline. The question-and-answer tone reading fell 0.12 over four calls, the only falling reading here.

Where shareholders voted no

At each annual meeting shareholders vote on who sits on the board, what the executives are paid and whether the company may create more shares. These are the votes that drew the most "no"s at the last two meetings: the shares voted against (or withheld) each year, then what share of all votes cast that was. Under each one, what the vote was about and what a no means.

20252026Share 2026
Say on payExecutive pay. Shareholders say whether they accept what the top executives were paid. The vote is advisory: the board can ignore it, but a large no is a public rebuke and boards usually change the pay plan after one.8.9M4.5M5.9%
Graham (Class I)A board seat. Shareholders vote to keep this person on the board, the group that hires, pays and can fire the CEO. A no, or a withheld vote, says they want this director out, often because of the committee they sit on or a decision they signed off.—4.3M5.5%
Anderson (Class I)A board seat.—1.7M2.2%
Ratify PricewaterhouseCoopersThe auditor. Keeping the outside accounting firm that checks the company's books. This almost always passes; a sizeable no means shareholders doubt the audit or think the firm has been in place too long.0.9M1.5M1.8%
Blum (Class III, 2025)A board seat.4.6M——
Declassify the board (2025)Elect the whole board every year. Where only a third of the directors stand each year, it takes three years to replace the board. Annual elections make every seat answerable to shareholders every year, so shareholders gain power; a no keeps the board harder to remove.48,736——

Insiders who sold the most stock

Reported sales by executives and directors, biggest first.

SEC insider data sets, Jul '25-Jun '26SoldNote
All insiders$24.1M70 sales by 15 people — 0.40% of market value, the largest among the companies covered here
Of that, pre-plannedabout a quarter27.6% under pre-set 10b5-1 plans, so about $17.5M was sold at times the sellers chose
Against that$440K boughttwo purchases, both by directors, at these prices